Copywriting Portfolio - Packaging Description for Cylion

(This work was done by: Graciela Theodorus)

1.) The Client

Eunice Duan works for Cylion Technology International Co. Ltd. A company that provides a kinds of lubricant, cleaner, and other maintenance tools for bicycles. 

Cylion aims to provide the most efficient maintenance tools for bike owners.

2.) The Brief

Eunice wanted to create a new packaging description for one of Cylion’s product called “Bike Chain Lube”. 

The goal of the description is to highlight the benefit of the lubricant & compel the potential customers to purchase it for their bike.

3.) The Results

I created a packaging description that is clear, concise, and highlights the benefits of the Bike Chain Lube.

Scroll below to see the final result of the packaging description

Ready to create a compelling packaging description for your product?