Copywriting Portfolio - Product Description for MYLE

(This work was done by: Graciela Theodorus)

1.) The Client

Sharas Badinskas is the owner of myle.net.au (Make Your Life Easier). MYLE is a home organization company that promotes a clutter-free lifestyle by using their organizer products. 

MYLE’s goal is to help people de-clutter their surroundings in order to live a healthier and happier life. 

2.) The Brief

Sharas wanted to improve their existing product descriptions to be more benefit driven & compelling to read. 

Our goal is to convince the target customers that MYLE’s products can help them live healthier & happier. With that in mind, we decided to adopt a warm & friendly tone that will speak directly to our target customers which are women. 

 

3.) The Results

I created 4 product descriptions along with a general description on MYLE’s product collections that are designed to communicate the benefits of the products clearly & to compel the target audience to adopt a clutter-free lifestyle – which is what MYLE is all about. 

Scroll below to see the final result of the Product Descriptions ↓

Ready to create your own benefit-driven product description?