Copywriting Portfolio - About Page for MYLE
(This work was done by: Graciela Theodorus)
1.) The Client
Sharas Badinskas is the owner of MYLE.net (Make Your Life Easier). MYLE is a home organization company that promotes a clutter-free lifestyle by using their organizer products.
MYLE’s goal is to help people de-clutter their surroundings in order to live a healthier and happier life.
2.) The Brief
Sharas wanted to improve their existing About Page to be more compelling to read & communicate MYLE’s value clearly to their target customers.
Our goal is to convince the target customers that MYLE’s products can help them live a healthier & happier life. With that in mind, we decided to adopt a warm & friendly tone that will speak directly to our target customers which are women.
3.) The Results
I created an About Page that is designed to make MYLE’s target customers get a better understanding of the brand, the people behind it (Sharas & Violetta), along with the reason why they should have this brand in their life.
Scroll below to see the final result of the About Page ↓