Email Portfolio - Lead Nurturing Sequence for MYLE

(This work was done by: Graciela Theodorus)

1.) The Client

Sharas Badinskas is the owner of myle.net.au (Make Your Life Easier). MYLE is a home organization company that promotes a clutter-free lifestyle by using their organizer products. 

MYLE’s goal is to help people de-clutter their surroundings in order to live a healthier and happier life. 

2.) The Brief

Sharas wanted to create a demand for MYLE’s products by delivering value through well-written & creative emails. 

Our goal is to engage target customers with knowledge, tips, and fun facts about organizing & lifestyle. And eventually, serve them with CTAs that will compel them to purchase MYLE’s products.

3.) The Results

I created 3 emails (welcome, product, webinar emails) with an attractive headline that’ll incite the reader’s curiosity — ensuring that the email will have a higher open rate. And an informative email, with a fun & conversational tone that is perfect for MYLE’s target customers. 

Scroll below to see the final result of the emails ↓

Ready to create your own lead-nurturing emails?