Email Marketing Portfolio - Using InfusionSoft to Create Nurture Sequence
(This work was done by: Andreas Handani)
1.) The Client
Grant Kemp (President of CreativeCashFlow.com) is one of Texas’ pioneer in creative Real Estate Investing strategies.
He’s originated over $75 million dollars worth of Seller Financing mortgages, and the whole industry looks up to him to create breakthroughs in Real Estate Investing.
2.) The Brief
Since I jumped on board as the “conversion guy” for the team, I pushed the importance of having a rock-solid nurture autoresponder sequence over and over again. It’s the only way we can establish trust rapidly & automatically with new subscribers.
And as an online training academy for investors, trust is the main foundation of our business…
3.) The Results
I created a 31-day nurture email sequence designed to build trust with our audience by giving them one of our best resources: High-level Negotiation Tips for real estate investors.
It’s remarkable the amount of free stuff we’re giving to people, and that has given us so much business opportunities—now and in the future.
Scroll below to see the final result of the 31-day nurture email sequence that I built using InfusionSoft ↓
(Credit where credit is due: I worked closely with an amazing writer named Kelly Dunning for this project. She created the majority of the email’s content, and I created most of the subject lines & built the campaign from scratch using InfusionSoft, including all the tags, form integration, and campaign structure.)
(Campaign statistics & KPI)