Email Marketing Portfolio - Conversion Sequence for CCF's Affiliates
(This work was done by: Andreas Handani)
1.) The Client
Over the years, CreativeCashFlow.com has established a huge network of strategic alliances with influencers & leading authorities in the real estate investing (REI) industry.
The opportunity, then, lies in getting this network of influencers to work for us. We decided the most effective way to do this is to send out a 5-day conversion sequence, designed specifically to get the huge amount of audience our partner influencers have—to purchase our premium course: the Seller Financing Essentials.
2.) The Brief
Treading carefully is of crucial importance here. The last thing we want to do is to be perceived as ‘scammy’, since it would break the rapport between us & our partners—and them with their audience… Not cool.
So what’d we do? First, we rely heavily on the most important resource at hand: the trust & relationship already established between our partners & their audience. Second, we focused on building rapport with them first, before presenting the offer. This way, they’ll be happy to read our emails no matter what. And lastly, we put a heavy emphasis on actually explaining WHY our product works… and kept the fluff to an extremely minimal level.
3.) The Results
→ I created a 5-day email sequence designed to convert a semi-cold audience into customers of our best selling course, the Seller Financing Essentials.
Scroll below to read the conversion sequence that we still use to this day whenever we find the opportunity to boost sales with the help of our affiliate partners.