“Ultimately, the business that can spend the most to acquire a customer wins.” —Dan Kennedy”
“What’s that mean?”
Was the first thought that ran through my head the first time I heard that quote.
Here’s what it means: As long as you have a profitable marketing funnel, you can basically dump as much money as you want in it—and make more at the end of the funnel.
Your money. On steroids.
A proftable marketing funnel is the ultimate definition of a money-making system.
As long as you have a profit-per-conversion > cost-per-conversion—you’re golden.
Let’s look at a high-converting, profitable marketing funnel in action…