“Ultimately, the business that can spend the most to acquire a customer wins.” —Dan Kennedy”

“What’s that mean?”

Was the first thought that ran through my head the first time I heard that quote.

Here’s what it means: As long as you have a profitable marketing funnel, you can basically dump as much money as you want in it—and make more at the end of the funnel.

Your money. On steroids.

A proftable marketing funnel is the ultimate definition of a money-making system.

As long as you have a profit-per-conversion > cost-per-conversion—you’re golden.

Let’s look at a high-converting, profitable marketing funnel in action…