Content

Clarity > Cleverness.

When it comes to content, we have one foundational principle.

That is, clarity will trump cleverness—every. single. time.

Businesses that try to get cute with their content usually ends up making a blunder.

Or, I should say, blunder(s)… if for example they do it for their homepage.

Look at them cute taglines...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Look at them actually GOOD taglines.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

That my friend, is how you do proper content.